MubOn - Fundación Cleantech Hub

Investing in Impact

P4G awarded the partnership with US $338,000 in grant funding.

The MubON - Fundacion Cleantech Hub partnership revolutionized Colombia’s charging infrastructure for electric vehicles (EVs), addressing significant challenges such as the scarcity of charging points, limited space for installation in residential and commercial areas, and the low adaptability of electric vehicle charging systems, which reduces vehicle range and user confidence.

In Colombia, only 0.37% of vehicles are electric, and this figure is projected to reach just 3% by 2032, meaning 90% of vehicles will still use fossil fuels. Internal combustion vehicles consume four times more fuel than electric ones, leading to higher CO2 emissions and cost per kilometer, which disproportionately affects low-income individuals and their ability to cope with climate change.

MubON transitioned from an incubated solution within Deepsea Developments into an independent company with its own governance, operations, financial systems and growth strategy, and launched its flagship platform (also named MubON), a suite of portable and efficient charging solutions for EV users seeking convenience without compromising charging speed. MubON focuses on residential units and complexes. Its collaborative economy model eliminates the high initial costs of buying and installing a charger and the need for extensive infrastructure modifications. It generates revenue from the energy sales which is shared between the multifamily units and MubON, 20% and 80% respectively, creating an incentive to deploy this infrastructure.

During the P4G grant period, the partnership aimed to improve the regulatory standards and policy frameworks, particularly the minimum conditions required to install private stations in multifamily units and the interoperability between all charging actors. MubON also sought to ensure that at least 50% of technical jobs for monitoring electrical stations are led by women. It worked with ICESI University to develop a training plan to increase the number of women with e-mobility expertise and a digital tool to reduce misinformation across the country.

Key achievements include:

• Deployed 115 charging points across nine cities and delivered more than 411,000 kWh of energy.
• Reached over 14,000 registered users and completed more than 20,000 charging sessions.
• Launched a fully operational digital platform integrating charger location, session management, billing, payments, and usage tracking.
• Strengthened MubOn’s business model through market research, refined pricing, shared-revenue models and expansion into commercial and fleet charging segments.
• Improved investment readiness through updated financial models, investor materials, a data room, 20 investor engagements and $282,000 in quasi equity financing.
• Advanced the enabling environment through regulatory mapping, six stakeholder workshops, and an action plan for policy, incentives and certification systems.
• Expanded user education and support through a WhatsApp-based chatbot and open-access e-mobility content.

Alongside infrastructure deployment, MubOn enhanced its digital platform with integrated digital wallet payments and location-based charger searches, while investing in user education through a WhatsApp chatbot and publicly accessible content on electric mobility and renewable energy. The platform is fully operational for third-party operators, offering location-based station searches and digital wallet payment integration.

To ensure the platform addressed market needs, MubOn conducted market research and convened three workshops in Bogotá and Cali to identify user priorities and barriers to EV adoption. These insights informed the company's value proposition, pricing strategy and shared-revenue business model, enabling expansion beyond residential complexes to commercial properties, universities, hospitals, and future fleet charging hubs. MubOn also established strategic partnerships, including with Automarcali, a Chevrolet dealer that provides MubOn charging vouchers to BYD customers.

The partnership also contributed to Colombia's enabling environment for EV infrastructure. MubOn mapped regulatory, cultural, technological and financial barriers to EV adoption, convened stakeholder workshops and supported the development of policy recommendations focused on permitting, incentives, certification systems and coordination between public and private actors. The Colombian Council for Sustainable Construction (CCCS) is using these findings to develop an action plan and propose the inclusion of EV charging infrastructure within national sustainability standards for new and existing buildings. MubOn also participated in Cali's Land Use Planning Committee (POT), advocating for policies that support high-speed charging infrastructure.

Throughout the funding period, MubOn increased its visibility by participating in major national and international events, including the 2025 P4G Vietnam Summit, Open Innovation Summit, COP16, the Automobile Fair and Shark Tank Colombia. These engagements strengthened relationships with investors, partners and policymakers while helping position MubOn as a leading provider of shared EV charging solutions in Colombia.

MubOn also completed its investor data room, including investment materials, financial models, financial statements and a pitch deck. It completed 20 investor engagements and secured $282,000 in angel debt financing and quasi-debt to implement fast-charging infrastructure projects in Bogotá, Medellín and Cali.

Lessons Learned

• Market research and user feedback are essential for refining customer segments, pricing, product features and deployment priorities.
• Digital tools improve adoption when they simplify the full charging journey, from locating chargers to payment and usage tracking.
• User education is critical in emerging EV markets, where misinformation and uncertainty can slow adoption.
• Regulatory clarity, streamlined permitting and integration with building certification systems are necessary to scale charging infrastructure.
• Early investment in governance, financial systems and investor materials strengthens credibility and prepares startups for larger-scale financing.

The partnership produced two knowledge products during the grant period:

• Smart Shared-Charging Infrastructure for Inclusive Electric Mobility in Colombia
• Technical Paper - Regulatory Framework.

The partnership comprised the following partners: MubOn S.A.S (lead business partner); Fundacion Cleantech Hub (lead administrative partner); ICESI University (lead research and capacity building partner); Celsia S.A. E.S.P (research partner).