Sustainable Sourcing at Scale

P4G Theme

Food and Agriculture Value Chain




Partnership Type


Countries of Operation

Netherlands ,

Supported By

Netherlands ,


The Sustainable Sourcing at Scale partnership is driving capital investment to rural areas by implementing a Verified Sourcing Area (VSA) for commodity crops and providing a scalable solution for generating income and economic growth.

Investing in Impact

P4G has invested US $599,963 in this partnership. 

By taking a regional approach to verifying the sustainability of crops, the partnership allows private sector buyers to secure large volumes of prized commodity crops at reduced cost with greater efficiency, transparency and traceability. In the first two years, two sustainability clusters covering about 16,000 hectares will be created and scaled up to 365,000 hectares in the long term. By moving the value chain to rural areas and educating farmers on climate resilience farming for improving yields, the partnership can improve the livelihoods for 1000s of farmers. This solution aligns with India’s ambitious target of doubling farmer incomes by 2023.


Rythu Sadhikara Samstha



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