Prosperous Forests


Prosperous Forests improves the livelihoods of coffee farmers through greater transparency and by shortening the coffee value chain, while simultaneously protecting forests.

Investing in Impact

P4G has provided the partnership with US $321,000 in catalytic grant funding.

Prosperous Forests is disrupting the coffee value chain through an integrated model that cuts out brokers and other intermediaries and enables smallholder coffee farmers to receive and retain better prices for their beans. By shortening the value chain to just three entities: Farmer – Slow coffee – Consumer, the partnership can pay higher prices to the farmer. It also provides farmers with a stable livelihood by establishing long-term contracts with companies interested in sustainably sourced coffee.

The long-term contracts give companies access to coffee from a single farmer and a customized coffee experience including roast profile and the opportunity to empower farmers by assisting them with health insurance, transport and other needs. Prosperous Forests also leverages the long-term contract to raise finance to buy and convert monoculture coffee plantations into regenerative agroforests.

Project partners include Slow, WWF Finland, WWF Indonesia, WWF Laos and WWF Vietnam. 

With P4G funding, Prosperous Forests will conduct three feasibility studies to replicate the model in Ethiopia, Indonesia and Vietnam while continuing its work in Laos.


Reimagining Coffee to Empower Farmers and Regenerate Forests

P4G Theme

Food and Agriculture Value Chain




Partnership Type


Countries of Operation

Denmark , Ethiopia , Vietnam , Indonesia , Laos,

Supported By

Denmark ,


News & Events

Partnership Community of Learning

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Agroforestry for People, Peace and Prosperity
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